The Freaky Cookie Bakes Fun into All it Does
The Freaky Cookie is a popular black-owned business in San Bernardino County. In honor of Black History Month, we spoke to co-founders Sheila and Marcus Cavalier.
Founded in 2018 and headquartered in Rancho Cucamonga, The Freaky Cookie is committed to creative corporate gifting and event marketing. The business provides employee gifts as well as employee and company-wide entertainment. No matter the occasion, whether it’s a special meeting for executives or team building, that's what The Freaky Cookie does best.
The secret behind The Freaky Cookie’s success is a proprietary ingredient passed down from generations, as well as the inspiration from Shelia’s grandmother who was a phenomenal baker. With that legacy of knowledge and experience in combination with Sheila’s own style and flavor profiles, The Freaky Cookie was destined to create fun desserts.
“My mind would think of these different recipes. I would start testing and created a line of cookies that are not your standard traditional cookies. The tastes really connected to the market and that’s when I knew I was onto something,” shared Sheila Cavalier.
Some of The Freaky Cookie’s more popular flavors include red velvet cream cheese, strawberry cheesecake, and butterscotch latte. “We even have a Fruity Freaky Loop, which is a cereal and lime cookie. It’s a cool flavor profile. Our customers like to experiment and want something fun,” added Marcus Cavalier.
When asked what the most rewarding aspect is of being an entrepreneur, the Cavaliers cite turning an idea into a concept, brainstorming and then working with designers, developers and the baking team who bring the cookies to fruition. They also appreciate seeing the response and impact that it has on not just their clients but also families and kids.
“During COVID, it was amazing to see the impact that a box of cookies could have on someone who is under stress. A lot of frontline workers were getting our cookies from their internal offices. Employers couldn’t see each other face-to-face, so they would send them cookies. Being able to see the power of a cookie was amazing. There’s so much baked into what we do beyond just the ingredients. They're getting that whole experience, brand, and emotion,” shared Sheila.
Sheila and Marcus noted the value of the support received from the County’s Economic Development Team, networking support from the Inland Empire Regional Chamber of Commerce, and the many resources and organizations across the county they’ve been able to take advantage of in building their business.
When asked what advice they would give to someone looking to start a business, Sheila shares, “Be ready to work extremely hard. Be excited about your passion. Know your purpose in trying to build this great company, and then connect to the right networks. Do your research, network with others, and just start moving forward in your dream.”
To learn more visit, thefreakycookie.com.