Tuesday, January 16| Facebook/Instagram Ads and More | Noon – 1 p.m.

In session one of this series, we'll discuss the basics of Facebook Ads and the difference between a traffic campaign and a conversion. Learn how to set up a powerful Instagram account and bio for your business to build your brand and convert your followers into paying customers.

Tuesday, January 23 | TikTok/Instagram Reels | Noon – 1 p.m.

Throughout this workshop, we will discuss how to properly set up your TikTok and Instagram Reels business accounts, create compelling videos, and advertise them. You will also learn how to add sound and captions to your videos and how to edit them to captivate your customers.

Tuesday, January 30 | Creating a Content Calendar for Your Business | Noon – 1 p.m.

In the final session, you’ll learn how to use a social media calendar to communicate effectively with your clients, which can lead to additional sales. We will walk through when and how often to communicate, how to maximize messaging for sales increase, and what free tools you can use to create, manage, and message.