Social media has become a pivotal platform for businesses to engage with their audience, build brand presence, and drive sales. This comprehensive three-part workshop series is designed to equip participants with the essential knowledge and skills to leverage social media effectively for marketing purposes.

Class One: Monday, April 8, 2024 | 9:00 AM - 10:30 AM

Understanding Social Media Marketing Fundamentals

• Overview of major social media platforms and their demographics
• Introduction to key social media marketing concepts and strategies
• Identifying target audience and setting marketing objectives
• Creating compelling content that resonates with your audience
• Overview of social media analytics and tracking tools

Class Two: Monday, April 15, 2024 | 9:00 AM - 10:30 AM

Crafting a Winning Social Media Strategy

• Developing a customized social media marketing plan
• Choosing the right platforms for your business goals
• Content planning and scheduling for consistent engagement
• Leveraging paid advertising and influencer partnerships
• Implementing effective community management and customer service strategies

Class Three: Monday, April 22, 2024 | 9:00 AM - 10:30 AM

Optimizing Social Media Performance and ROI

• Analyzing social media metrics to measure success
• Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis)
• Iterative improvement: adjusting strategies based on data insights
• Scaling successful campaigns and exploring new opportunities
• Future trends in social media marketing and staying ahead of the curve