Marketing Budgets and Spend
Time: 10:00 AM - 11:00 AM (PDT)
Status: Open - 49 places remaining
Registration Deadline: 9/29/22 8:00 AM (PDT)
Point of Contact: Nanci Cisneros Lopez(714) 564-5220
Program Format: Online Meeting (Live)
Training Topics: Marketing
This workshop is designed to provide you with the tools and knowledge to produce a comprehensive marketing budget.
The goal is to fully understand your priorities as to the marketing spend and the resources required to achieve your
marketing goals. A marketing budget template (attached) will be provided to you for your own modeling.
· Definitions of various spend categories
· Alignment of staffing and other resources
- Allocation of spend dollars
· Actual to Budget variances and how to adjust the budget
· Roll forward from actual spend?