Did you know that 81% of total goods exports are manufactured goods, that 97% of all identified US exporting firms of goods are small businesses, and 59% of all identified exporters have reported exporting to only one country? If you are a business looking to expand to new markets around the world in 2023, this series is for you.

This program is geared towards assisting Riverside County-based manufacturers with their global expansion strategy. At the completion of the program, eligible participants may apply for a County of Riverside grant of $5,000.

Join the SBDC Global Trade Center for this four-session series covering the resources required to expand to new markets, collect and interpret data to choose new markets, design an effective international sales strategy, and establish a global supply chain. All participants will be aligned with an SBDC consultant to receive no cost 1:1 customized assistance during the program.

SCHEDULE OVERVIEW

Week 1: Wednesday, February 7 | Noon – 2 p.m. – Preparing for Global Expansion

• Determining what is needed to ensure product readiness for specific markets
• Steps to prepare your firm expand to international markets
• Securing your supply chain

Week 2: Wednesday, February 14 | Noon – 2 p.m. – Finding New Export Markets

• Collecting data on new markets
• Assessing the viability for your product in new markets
• Selecting the best market for continued global expansion
• Primary research through travel, trade shows and missions, industry networking events, etc.

Week 3: Wednesday, February 21 | Noon – 2 p.m. – Positioning for Global Growth

• Develop a tailored pricing strategy for exports
• Costs to consider
• Getting paid
• Cash flow and forecasting
• Funding options/financial resources

Week 4: Wednesday, February 28 | Noon – 2 p.m. – Qualifying Buyers and Delivering Product to Market

• Identifying and qualifying buyers
• Working with agents, importers and distributors
• Preparing product for export
• Delivering product to market
• Mitigating risk