How to Price for Maximum Gain

Date: 10/18/22
Time: 12:00 PM - 1:00 PM (PDT)
Status: Open - 50 places remaining
Registration Deadline: 10/18/22 11:00 AM (PDT)

Point of Contact: Nanci Cisneros Lopez(714) 564-5220

Program Format: Online Meeting (Live)
Training Topics: Marketing
Description:

One of the key decisions that you will make is how to price your products and services.

This is key to obtaining a competitive advantage and growing your bottom line.

This workshop will cover the following areas:

• Value Creation, Capture, and Sustainment
• Cost vs Pricing
• Whole vs Online vs Retail
• Value Proposition
• Perceived Value (Brand presentation)
• Price concepts (Sensitivity, Elasticity, Discrimination, Bundling, Structure)
• Discounts and Allowances
• Types of pricing (Volume, Transactional, Cost plus, Recurring, Line Item, Fixed, Variable, etc.)
• Price Competition Matrix
• Price Quality Quadrant Analysis

Registration Policies:

If applicable, payment of seminar fees may be made at the door with either cash or check made out to RSCCD.

Registration and Fees: Payment of seminar fees may be made cash or check payable to RSCCD.

Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.