This seminar is intended for small businesses that are currently exporting, and/or seeking entering export markets, in China.

Cross border e-commerce is dramatically transforming the way foreign brands penetrate China and S.E. Asian markets. In 2020 more than $250 billion dollars in commerce was transacted through cross border e-commerce in China and this number is poised to grow dramatically due to expanded adoption of e-commerce globally as a result of the COVID-19 pandemic.

Introduction to Global E-Commerce

• What is happening to trade due to Covid-19
• Global E-Commerce Channels and Options

E-Retail and E-Commerce in China

• Overview and Readiness Assessment
• Market overview, and projected growth rate, and consumer buyer behaviour
• Product categories
• Major players
• How to become a vendor on the various platforms
• Contracts, agreements, customs clearance
• Logistic Options

Global Digital Marketing Tools

• Social Media Marketing- KOC/KOL( use of influencers)
• Live Streaming Campaigns
• Platform SEO and Incentive Marketing

You will receive a link to join this webinar a day before.