Meet the Economic Development Team

Derek oversees the County’s Economic Development efforts to promote business growth, retention, and attraction of new businesses in the region. Additionally, working through partnerships, he works to promote the region for filming, foreign direct investment, and international trade.

Deepak is responsible for managing the County’s economic development projects including business attraction and retention, entrepreneurship, foreign direct investment, marketing, partnership building, strategy development, and special initiatives.

Ryan manages the day-to-day operations of the team, overseeing the successful outcome of the various requests that come through the Economic Development Department.  In addition, Ryan runs point on the department’s foreign direct investment opportunities, coordinating these efforts with County’s growing number of partners.

Ana Ambriz serves as the Executive Administrative Assistant to Director Derek Armstrong, providing high-level administrative and operational support to the leadership of San Bernardino County’s Economic Development Department. She manages calendars and meeting requests, fields inquiries regarding departmental services, and ensures seamless communication across teams. Ana’s strong organizational skills and commitment to efficiency help facilitate the department’s mission of fostering economic growth and supporting business development throughout the County.

Brian analyzes and makes recommendations in the development of various budgets and fiscal procedures; justifies and presents less complex budgets; controls departmental purchases and expenditures; reviews financial data on an on going basis to ensure conformance with established guidelines; recommends and establishes general fiscal procedures to improve department operations based on cost/benefit studies.

Karen Espinosa Cabral oversees a diverse range of initiatives crucial to fostering growth and prosperity in San Bernardino County. She strategically manages marketing, graphic design, and communications efforts, utilizing digital media platforms to amplify the department’s initiatives. Additionally, she plays a pivotal role in coordinating events, retail and tourism initiatives, and collaborating closely with community-based organizations, business owners, and chambers of commerce. Karen’s multifaceted approach extends to providing invaluable assistance in site selection, conducting market analysis, and facilitating projects, all aimed at bolstering economic vitality and fostering sustainable development within her jurisdiction.

George is responsible for coordinating film and photography permits for commercial activities in the unincorporated regions of San Bernardino County. Beyond processing permits, he also provides tailored suggestions for filming locations based on the needs of production companies. He also offers insights into the county’s business potential and connects entrepreneurs with county resources to support their endeavors. Additionally, he provides guidance in site selection for businesses seeking to either relocate or expand their operations within the county.

George specializes in conducting market analysis, using demographic and labor market data to guide strategic decision-making for both internal and external stakeholders. Collaborating closely with strategic partners, he also focuses on entrepreneurship and small business development through tailored training programs. Lastly, George also assists in coordinating key meetings and events, nurturing relationships with international trade partners.

Matt primarily focuses on business retention and expansion efforts throughout the County.  Matt works with businesses of all types operating in the unincorporated areas of the County sharing programs, resources and analysis from partners to help them achieve success and growth.  Matt also serves as a liaison to local Chambers of Commerce, attending events and conferences in the region to network with businesses and make them aware of the assistance the County offers.

Paula leads initiatives to strengthen the County’s foreign direct investment (FDI) and international business development efforts. She works to attract and retain global companies by building partnerships that advance the County’s strategic sectors, including manufacturing, logistics, clean energy, and technology. Paula coordinates international delegations, trade missions, and business roundtables that promote San Bernardino County as a prime destination for investment and collaboration. She also supports business retention and expansion by conducting company visits, identifying needs, and connecting business leaders with County resources such as Workforce Development’s job readiness and training programs. Her work fosters economic growth through strategic partnerships and cross-sector collaboration, positioning San Bernardino County as a key player in global economic exchange.

As the Economic Development Technician, Ana Ramos provides vital programmatic and technical support across departmental operations, from research and data management to project coordination and marketing. Ana plays a key role in launching and managing the department newsletter, The Economic Edge, streamlining internal processes, and strengthening communication of the department’s initiatives. Her experience also includes serving as a liaison for the County’s Film Office, ensuring compliance with permitting regulations and fostering collaboration between public agencies and private productions.