Lights, Camera, Brand: Using Video to Build Your Social Presence
Ready to put your business in front of the camera with confidence?
Join us for Lights, Camera, Brand: Using Video to Build Your Social Presence, a beginner-friendly workshop designed to help entrepreneurs use video to build their brand, connect with their audience, and grow their visibility on social media.
In this session, participants will learn how to create engaging video content using simple tools and strategies—without needing expensive equipment or professional video experience.
What You’ll Learn:
• How to use video to build your brand and increase visibility
• Tips for creating engaging and authentic video content
• Simple video ideas for social media platforms
• How to film quality videos using your smartphone
• Basic tips for lighting, framing, sound, and presentation
• How to overcome camera shyness and feel more confident on video
• Ways to turn one video into multiple pieces of content
• How to create a simple video content strategy for your business
What You’ll Gain:
• Practical video tips you can start using right away
• Content ideas to help you stay consistent on social media
• Tools and resources for creating professional-looking videos on a budget
• Greater confidence showing up on camera
• Strategies to help your business connect with and attract your target audience
• A simple approach to using video as part of your overall marketing strategy
Whether you’re launching a new business, building your personal brand, or looking to increase your social media presence, this workshop will provide practical tools and easy-to-follow strategies to help you show up, stand out, and connect with your audience through video.
Need additional business support? IEWBC also offers no-cost one-on-one business counseling to help entrepreneurs start, grow, and scale their businesses.
Getting started is easy! All new clients begin with a quick 15-minute intake call with our admin team to create your client profile and get you connected through our eCenter system. From there, you can meet with a business counselor based on your business needs and goals.
Ready to get started? Click https://calendly.com/adminiewbc/15min?month=2026-08 to book your intake appointment today.
Already an IEWBC client or previously met with a counselor? To schedule a follow-up appointment, email helpdesk@iewbc.org with your first and last name, and a member of our admin team will assist you with booking. You can also call us at (833) 939-3709 for assistance.