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Ana Ambriz
(909) 387-4460
Ana.Ambriz@eda.sbcounty.gov

290 North D Street
San Bernardino, CA 92415-0047

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Fund Your Growth - Week 1

September 21, 2026 @ 12:00 PM
Location:
Online

Built for business owners seeking funding but unsure where to start -- or who've been rejected before and want a better approach.

Figuring out how to fund your business shouldn't be this confusing. Grants? Loans? Investors? Crowdfunding? Where do you even start?

 

Over four Tuesday sessions in September and October, HUUB is running a supplemental webinar series based on our Learning Library course, Ready. Set. Grow., taking you from "overwhelmed" to "I've got this." Each session includes live instruction, so you can ask an expert your questions in real time. By the end, you'll have a personalized funding roadmap built for your specific business.

 

What You'll Learn

  1. Week 1 — September 15: Know Your Numbers & the Funding Landscape
  2. Week 2 — September 22: Lender Language & the 5 C's of Credit
  3. Week 3 — September 29: Grants, Crowdfunding & Alternative Funding
  4. Week 4 — October 6: Investors & Your 30-Second Pitch

 

Who This Is For

This bootcamp is built for business owners seeking funding but unsure where to start—or who've been rejected before and want a better approach. Whether you're just getting started or refining your strategy, you'll leave with clarity, confidence, and a plan to get funded.

The more you know, the more you'll grow.

 

Bio:

Alana Williams:

Alana Williams is an experienced MBA/JD with a proven track record in finance, law, and business administration. She excels in cultivating strong relationships with C-level executives, internal teams, and external stakeholders to drive decision-making and achieve objectives.

 

Founding Principals is a fractional CFO and strategic finance consulting firm. The concept emerged from Alana’s research and program development at Apple Inc. Strategic Deals (Business Development & Strategy), addressing the challenges diverse founders face in growing their businesses. By empowering founders with financial insights, Alana aims to fill the void left by the absence of fractional CFOs or Finance Directors. According to the Wall Street Journal, approximately 80% of early-stage companies lack a CFO. As a result, many founders rely on their investors, accountants or bookkeepers to provide advice about finance and operations. As a member of the venture capital community and ex-investment banker, Alana was encouraged to provide leadership services beyond bookkeeping and accounting to early-stage small businesses.

 

Alana collaborates with clients to translate their strategies into financial models, set key performance indicators, and assess existing systems for operational enhancements. As the practice has grown, Alana expanded services to include bookkeeping and payroll management. As a result, startups and small businesses sub-$1M and pre-revenue companies have received substantial benefits from their enhanced experience meeting with the team. The firm differentiates itself as a place where Alana takes the time to discuss the financial statements and outcomes to explain challenging concepts to business owners.

 

Tracy Lewis:

Tracy Lewis is a business consultant with more than 15 years of experience in assisting businesses with applying for Grants, Access To Capital, Government Contracting, Non-Profit Development & Business Development. She has helped entrepreneurs, startups, non-profits, and established businesses build stronger foundations, increase revenue, secure funding, and position themselves for long-term contracts and growth.

 

Tracy specializes in helping business owners move from idea to execution through practical business planning, financial strategy, marketing, branding, and growth planning. Her expertise includes helping businesses prepare for government contracting opportunities, gain access to grants and business credit, improve operational efficiency, and develop scalable business models.

 

Tracy's hands-on, results-driven approach focuses on identifying opportunities, solving business challenges, and creating clear action plans that help entrepreneurs launch, stabilize, and grow successful businesses. She is passionate about helping business owners gain access to new revenue streams, strengthen their operations, and build businesses that are positioned for sustainable growth.

All virtual events are presented by HUUB, a one-stop online resource and support platform for entrepreneurs.

 

This event is going to be held virtually. Attendees will receive a link to the live stream and worksheets once they have signed up.

Ticket donations go to support businesses through ongoing programs like this one.

We believe in entrepreneurs who are courageous enough to chase a dream, against all odds.

Build an environment for them, and it will elevate us all.

Details

Date:

September 21, 2026

Time:

12:00 PM

Fee:

Free - $2.95

Register
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San Bernardino County
Economic Development
290 North D Street
San Bernardino, CA 92415-0047
Phone: (909) 387-4460
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